Monday, November 24, 2014

Five Habits that will Ruin Your Vehicle | Harbor Nissan

Avoiding these habits can go a long way in preventing an expensive repair bill.

Most things you own will last longer if you take care of them and treat them well. Your car is no exception to this rule. While neglecting your car may seem harmless in the short term, regular neglect and mistreatment will add up and will reduce your car’s lifespan. To keep your car running longer and stronger, avoid these five harmful habits.

1. Delaying regular maintenance
Regularly maintaining your car is vital to your car’s longevity. Regular maintenance includes oil and filter replacement, as well as transmission fluid, air filter and brake pad care. Every vehicle manufacturer specifies a different maintenance routine, which can be found in your owner’s manual. While regular maintenance requires you to invest some time and money, it’s peanuts compared to the cost of a new engine or transmission.

2. Ignoring dash warning lights
When a warning indicator lights up on your dash panel, it’s important to address the problem immediately. If you don’t know what the light means, check your owner’s manual or call your mechanic. Dash warning lights can alert you to some very serious problems, such as a coolant leak, which can cause your engine to overheat. A simple preventative repair can often prevent a large problem down the line.

3. Shifting while moving
The transmission is one of the most complex and expensive parts in your car and it’s important to use is as it was intended. Be careful not to shift from drive to reverse or vice versa while the car is still moving. This “jerky” shifting places excess strain on the transmission’s internal gears and can instantly destroy it.

4. Jerky driving
We all know someone who accelerates wildly on every straightaway only to brake hard at a traffic light or stop sign. This type of driving won’t destroy your car immediately, but will cause your engine, transmission and brake system to deteriorate much more quickly than intended. Cars that have been abused will have premature fluid leaks, broken seals and mechanical problems.

5. Putting off tire replacement
Tires for some cars can be expensive, so replacing them is an unwelcome cost. Driving on bald tires is very risky, however. If a tire blows out while you’re driving, you can lose control of your vehicle and have a serious accident. And if you drive with bald tires in the rain, the risk of hydroplaning goes up tremendously. A new set of tires may seem pricey, but probably costs less than your car, and even less than your insurance deductible.

Monday, November 10, 2014

Nissan named one of the best global brands for 2014 | Harbor Nissan

Nissan has been named one of the world's most valuable brands for 2014, according to Interbrand, the world-leading brand consultancy. In the Best Global Brands Study, released today by Interbrand, Nissan ranked 56, up from 65 in 2013. The study cited the strength of Nissan’s financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company’s brand health. The value of the Nissan brand was estimated at $7.623 billion, an increase from last year's estimated value of nearly $6.2 billion.



In June Nissan was named one of the world's greenest brands for 2014 in Interbrand's Best Global Green Brands report. Nissan moved up one spot to fourth overall powered by the Nissan LEAF, the world's best-selling 100% electric vehicle and making the company the global leader in Zero Emissions mobility.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth," said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

The Best Global Brands study is Interbrand's annual report on the world's most valuable brands. Interbrand's method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.

The study noted Nissan’s recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand’s “Innovation and Excitement for Everyone” positioning. The company’s leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognized for addressing emerging customer needs in a rapidly changing automotive market.

For more information about Interbrand's 2014 Best Global Brand Study, please visit:http://www.bestglobalbrands.com/